Built by Corey → See the live rebuild
Proposal · prepared for H Watts Florist · 19 May 2026

A few specific fixes for hwattsflorist.co.uk

H Watts Florist · Oreston, Plymouth · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on mobile in ten minutes on the live hwattsflorist.co.uk home page. Three findings below, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
Oreston, Plymouth · since 1952

Harry Watts founded it. The Pannells run it now. Open the live preview ↗

Three findings

What I noticed on the live site in ten minutes on a phone.

A walk-through of hwattsflorist.co.uk captured 19 May 2026. None of these require new copy from you. Each one is a fix to what is already there.

01

Two top-tier 2024 award placements presented as a "vote now" graphic from 2023.

What I saw
The 4th-in-the-UK British Florist Association placement and the 3rd-in-the-South-West Wedding Industry Awards placement both sit in the top header bar as two small backlink badges. The image filename on the homepage is literally "We've been shortlisted vote now (1).png", and the surrounding HTML still includes a commented anchor pointing at the 2023 voting page that closed two years ago. The 2025 TWIA Regional Finalist listing is not surfaced on the homepage at all. The strongest credibility signals the shop has in 74 years of trading are presented as a frozen mid-campaign call-to-action.
The rebuild
After rebuild: an above-the-fold awards strip with the three award placements set as proper typography, not pixelated badge images. The strip names the placing ("4th in the UK", "3rd in the South West", "2025 Regional Finalist"), credits the awarding body, and links to the live finalist directory page rather than to a closed 2023 voting URL. The Walter C. Parson approved-florist relationship sits next to it so the funeral-side credibility lands in the same viewport.
02

Seventy-four years of family ownership across four custodians, none of them named.

What I saw
Harry Watts founded the shop in 1952. A successor named Tom ran it until 2013. Sally Edgcumbe took it over from 2013 to early 2023. Fiona and Philip Pannell took the business on in January 2023 and Louise Pannell now leads the wedding work that won the 2024 BFA placement. The homepage and the About page mention none of the four custodians by name, never name the founding year, and never acknowledge that the current owners are three years into a 74-year-old shop. The strongest emotional story the brand carries is invisible on the site.
The rebuild
After rebuild: a heritage block, honest about the recent handover. Harry Watts named as 1952 founder. Sally Edgcumbe named as the 2013 to 2023 owner. The Pannells named as the family currently behind the counter, with the date of their January 2023 handover stated plainly. Louise Pannell named in the wedding section as the lead florist who is on the recent five-star reviews. Customers reading the site know exactly whose shop they are walking into.
03

WordPress 6.2.9, no LocalBusiness schema, an eight-word meta description, the public site two clicks deep under /wp/.

What I saw
The CMS is WordPress 6.2.9 (current is 6.7+, the site is roughly two years behind on its core). The only JSON-LD on the page is a minimal WebSite stub: no LocalBusiness, no FAQPage, no AggregateRating, no opening hours, no telephone. The meta description is the eight-word phrase "H Watts Floral Art and Designs", which neither names Plymouth nor weddings nor 1952 nor the 17-village delivery zone. The bare domain serves a thin legacy landing page and every public-facing page lives under hwattsflorist.co.uk/wp/, because the migration off the old static site was never finished. There is no og:image, so any forward-to-friend WhatsApp or Facebook unfurl renders blank.
The rebuild
After rebuild: one Astro static site at the root domain, no /wp/ subpath. Full LocalBusiness JSON-LD with the Plymstock Road address, 01752 number, BFA + TWIA awards as Award entries, the 4.9 / 78-review average as an AggregateRating, the seven-day opening hours, and a FAQPage block keyed to the wedding-funeral-delivery questions that come in by phone. Real og:image generated from the wedding portfolio, real 155-character meta description that names Oreston, weddings, funerals and the 1952 founding date. Estimated mobile Lighthouse Performance moves from the 40-55 range up past 90.
Pricing

One number for the rebuild, one for the care, one for the bot.

£2,000 Fixed for the rebuild. One-off. £150 Per month for hosting and ongoing care. £50 Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

The close

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Plymouth builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.

See the live rebuild  ↗
A working preview you can click through. Opens in a new tab.